Boost direct bookings in five simple steps

2 min. read
Published 11 Apr. 2019

How to maximise your occupancy with minimal effort.

1. Make sure your website is awesome
We've said it time and time again, but your website is your shop (or hotel/B&B/apartment) window. It's often the first point of contact with a potential guest, so you need to make sure it's up to scratch. It should have great photos. It has to be mobile friendly. And you want guests to be able to book there and then, in just a few simple steps.

Which brings me to...

2. Embed a user-friendly booking engine
Nowadays people want instant confirmation when they book a holiday. Great news if you've got an awesome booking engine (like Inn Style.) Not so great if you haven't. We promise you – taking online bookings is necessary if you want to increase your occupancy. You won't look back. Get in touch if you've never taken online bookings before, and you'd like to see how we can help.

3. Drive customer loyalty
Reward customers for booking direct. Consider offering a complimentary glass of fizz on arrival, late checkout, or a discount code for their next visit. These little things won't take much effort on your part, but they'll have a positive impact on the guest.

4. Make the most of social media
Facebook, Twitter, and Instagram are great sites to use. They're a great source of inspiration, and will help you get in front of lots of people. Here are some top tips for marketing your property on social media.

5. Ask for reviews
Don't be shy when it comes to asking your guests for their feedback. Positive reviews are a great way to boost your online presence. Just be sure to respond to any negative points in the appropriate way.

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