Here are some easy ideas of what to post and when.
Has someone famous stayed at your hotel? Was it once featured on a TV show? Fun anecdotes such as these are a great way to demonstrate why your property is awesome. Just maybe think twice about telling everyone it's rumoured to be haunted.
Use Twitter and Facebook to shout about last-minute discounts or early-bird rates. You can also advertise particular events such as Mother’s Day Afternoon Tea, or Thursday evening Happy Hours. Again, use Instagram to share a few great images of these deals if you can. Great photos with hashtags are a good way to increase your engagement and following on social media.
Behind the scenes:
Use Instagram to post photos that you might not have up on your website. Think along the lines of a bartender mixing up a cocktail, a beautiful sunset over the hotel’s grounds, or a mouthwatering snap of the kitchen’s latest creations. You could even do a weekly or monthly spotlight on an employee – what their role is, some fun facts etc. Guests love to see behind the scenes, so by offering a sneak peek into what goes on at your hotel, they’ll have more of a flavour of what’s to come.
If you’ve got some awesome feedback from recent guests, ask if they’ll allow you to share it on your social media. Twitter is the ideal platform here, but if you’ve got an accompanying photo (remember to ask permission!) then you could also share on Instagram too. The best kinds of verification is from those who have already stayed. If it’s for a special occasion, such as a family reunion, wedding, or girls day out – the better.
Not sure how often you should be posting on social media? Have a look at our checklist! Want some more inspiration? Check out these awesome properties that are acing the social media game.