How to reorganise your website like an absolute boss

3 min. read
Published 11 Apr. 2019

We might sound like a broken record, but it really is about quality over quantity.

Spring cleaning shouldn't just be limited to the first few months of the year. In fact, you should be revamping the content on your website every few months to make sure it stays relevant. These easy pointers will help you get started.

1. There's no time like the present
I'm as much of a procrastinator as the next person, but I promise that the sooner you knuckle down and make some changes, the better. Grab a coffee and set aside 10 minutes first thing in the morning. Browse your website page by page. Actually read the content. Then draw up a short plan to focus on the elements that need improving. You'll feel pretty smug and productive by the time your first guests check out.

2. Put yourself in your guests' shoes
Imagine you're coming to the area for the first time. What kind of information would you like to know beforehand? Make sure that these details are prominent on your website. If a guest can't find what they're after in a couple of clicks, they're likely to head elsewhere. Think about incorporating an up-to-date events calendar, or having a standalone page in the footer for T&Cs or FAQs.

3. Out with the old, in with the new
The most important thing to do is refine or delete any unnecessary content before you write more. No one likes reading pages and pages of the same stuff. It shouldn't be too tricky to get rid of the waffle – but if you're finding it hard to choose between your 'Things to Do' and 'Explore the Area' pages, have a look at metrics to determine which performs best. Stats such as average time on page, bounce rate, and exit rate should give you a good indication of what the people want.
We couldn't have put it better ourselves.
4. A little bit of TLC
Once you've got rid of the clutter, it’s time to tidy up the rest. Make sure your writing style is consistent across all pages, and there are no dodgy typos or grammar mistakes. Make sure you use high quality, well composed images too. We've got a couple of handy photography guides here and here that can help.

5. Go the extra mile
Everyone loves a deal, so think about offering guests an incentive to book direct. Partner up with a local tourist attraction to offer discounted tickets, or include a complimentary cocktail if a guest stays for more than one night. You can also create Discount Codes for returning guests, which is a great way to make sure they come back.

Once you're happy with your handiwork, swap the coffee for a G'n'T and watch the bookings flood in. Give yourself a pat on the back for being so organised. Marie Kondo herself would be proud.

If you've really got into the swing of things, this article has a few tips on how to inject some personality into your website too!