Highertown Farm is a National Trust campsite, located in Lansallos, near Looe in Cornwall. It is a small camping field with no formal pitches. Rangers look after the site and, as they are usually out and about looking after the surrounding coast & countryside, any online tools which help them to automate the booking process for the campsite, is a huge help. It eradicates all of the administration, leaving more time for the rangers to conserve and enhance the natural heritage for visitors.
Adopting Inn Style for online bookings, has enabled completely automated, 24 hour-a-day bookings and secure payments, freeing up the rangers’ time so they can concentrate on looking after the important natural qualities of the area. Highertown Farm is near to a secluded beach and the South West Coast Path, surrounded by open fields and farmland.
Lucy Honeychurch, one of the team at Highertown Farm explained’ “It was important for us to be able to add online booking to our website. We do get some ‘walk-in’ customers but the vast majority of campers want to book online. Inn Style was recommended to us. We’re delighted with the way it looks and operates.”
Inn Style brings many advantages. “The main benefit for us is out of hours bookings” added Lucy. “The team are in and out of the office during normal working hours and so can take ‘phone bookings if necessary but, once they go home at the end of the day, guests would have no means of being able to book if it wasn’t for Inn style.”
She continued, “Besides, our primary job is to look after this special place. By having automated online booking for the campsite, guests can book 24 hours a day, 7 days a week. It doesn’t matter if our office is manned or not, bookings can still be made. Payments too. All the transactions happen securely online. We don’t have to worry about handling money and payments. It’s all done securely, online and is managed by our finance team service centre.”
Highertown Farm is, like many campsites in the UK, a seasonal site. “We operate from Easter through to the half term holiday in October. You’d have to be very hardy indeed to camp in January in Cornwall!” jokes Lucy. “The rangers are still here though, carrying out essential work to look after the landscape for everyone.”
Having online booking operating constantly, means that the rangers are not diverted from their job of looking after Highertown Farm. “We always get lots of bookings in January. As soon as the New Year starts, people start thinking about their holidays and booking their camping pitches.” Lucy added, “Campsites are always busy in July & August, in the school holidays. We’ve noticed an added benefit, since we introduced online booking. We’re finding that we are getting more advanced bookings in the shoulder months – May/ June and September.”
All campsites operate in different ways. The Inn Style booking system is very flexible and can be setup to accommodate all sorts of different requirements. “The online guides that Inn Style provide have been very useful indeed, to help us to build our account just the way we wanted it. Also the online help facility is great. The Inn Style team has always been there to help us with any questions that we’ve had or any alterations that we wanted to make and we’re extremely pleased with our online booking system. It’s positively transformed the way we work.” concluded Lucy.