Blue Monday – falling on 16th January this year – is considered the most depressing day of the year.
The post-Christmas lull has you in its vice-like grip, it’s dark and cold outside, and the credit card bills have started to drop through the letterbox.
But is there any truth in the whole thing? Is Blue Monday really so bad?
Analysing January booking trends
Intrigue got the better of us. So we scoured our data for evidence of glum folk trying to cheer themselves up by booking a night or two away in January. And what we found was quite remarkable …
Blue Monday was far from miserable for accommodation owners! A spike in online bookings was seen throughout the day and late into the evening. Rivalling booking volumes only otherwise seen in peak summer season, the wintry weather is clearly not putting a chill on holiday plans.
Does the booking business banish those blues?
Our curiosity deepened.
Is a single day really so influential? Or are there any other trends?
We widened our search to the whole of January.
It turns out that Blue Monday was simply the precursor to Roomy Tuesday! Our data shows that bookings made on Tuesday 17th January were even higher than the day before (and the best day for bookings in the whole of January).
Blue Monday and the newly-named-by-us-just-now Roomy Tuesday are both an opportunity for accommodation owners to get some bookings in the diary for the year ahead.
Knowing a specific day (or two) when guests are likely to make purchasing decisions is a gift – get your offer out there, at the right time, and make sure that booking your accommodation online is an easy thing to do. (And if it isn’t currently, what are you waiting for?)
At Inn Style, our aspiration has always been to provide a frictionless booking experience for both guests and accommodation owners. Even so, the volume of bookings that came through Inn Style’s booking system as a result of Monday 16th January took us by pleasant surprise.
Roll on Blue Monday 2018! We’ll be ready – and positively glum.