Press Release — Monday, Feb 6th 2017
Every Inn Style website is secure by default – guests book direct with even more confidence
By serving their free website builder service over https, Inn Style is offering property owners, and their customers, a completely encrypted browsing and booking experience.
“Our aim is to make every day easier for accommodation owners”, stated Chris Waters, from Inn Style. “Now Inn Style is going one step further by ensuring all Inn Style websites are secure by default.”
This gives guests browsing a website even more confidence to book direct. It also demonstrates your commitment to keeping your guest personal data private – giving a competitive edge over other accommodation that use basic (and insecure) enquiry forms.
“Secure websites make search engines happy too. If Google knows your website gives visitors a secure environment, they’ll be more inclined to rank it above a non-secure website” added Chris.
The Inn Style website builder service was launched towards the end of last year, and customers like Bodalwyn Guesthouse — who joined Inn Style in December 2016 — are already benefitting from having a mobile-friendly website with direct bookings built right in. Owner Hilary Davies commented “Within the first 30 days of using Inn Style, it had already paid for itself for the next three years.”
By serving a website over https, additional security measures means that soon, the entire booking process will happen on the accommodation’s own domain.
Currently, Inn Style redirects users to the accommodation innstyle.co.uk subdomain to complete the booking process (because Inn Style has always been secure by default). But now there’s no reason to do that.
The best news is that Inn Style is doing all of this for no extra cost. “The websites are still free with every subscription to one of our price plans” concluded Chris.
If you would like to find out more, anyone can sign up for a free trial at www.innstyle.co.uk
Technical notes to Editors
You may have heard about SSL and be wondering if that’s the same secure thing.
The short answer is yes, it is same thing.
The longer answer is, it’s kind of the same thing. SSL stands for Secure Sockets Layer. This was a term coined by Netscape, whose clever people originally invented the protocol. After many improvements, and the drive for a more secure (but still open and free) web, the newer versions changed the name to TLS (Transport Layer Security) to avoid any legal issues with Netscape.
When we talk about https, we are talking about http connections that are secured by SSL or TLS.
However, SSL has been proven to be insecure. As such, there is a drive to drop SSL entirely, and only adopt TLS. At Inn Style, we’ve already done this. It does mean that really old browsers, like Internet Explorer 6 can no longer come to the party (it never got around to supporting TLS), but we take your security very seriously.
Thanks and praise
This wouldn’t have been possible without the Let’s Encrypt service. So we are very grateful to all the security researchers involved in the project, and all its sponsors.