Press Release — Tuesday, Mar 7th 2017
Inn Style and The Pop-Up Hotel collaborate on Italian language booking experience
The Inn Style online guest booking engine is now available in Italian, thanks to a collaboration with The Pop-Up Hotel team – providers of luxury glamping accommodation for high-profile festivals, including Glastonbury.
With expansion plans to offer the same luxurious glamping accommodation for the festival going public in Italy, The Pop-Up Hotel team needed a guest interface for native Italian speakers. They wanted to be able to offer the same slick, speedy, frictionless booking experience already enjoyed by festival goers in the UK.
Mark Sorrill from The Pop-Up Hotel was keen to build upon the relationship that they had with Inn Style. “The Inn Style booking engine is great for our business. It effortlessly processes the huge volume of bookings that we take for our accommodation, alongside the big festivals in the UK, coping with the spikes in demand that are caused by the rush to buy festival tickets. We wanted to replicate that for our new venture, The Pop-Up Hotel Italy. But, for that to happen, we needed language options.”
“We got a call from The Pop-Up Hotel team, explaining what they wanted to achieve” explains Chris Waters, Head of Product Development at Inn Style. “Once there is a sound business reason, we’re very happy to look at developing the Inn Style product further. So, we built the technology and The Pop-Up Hotel team provided the translation of the text that they needed for their guests’ booking journey.”
“The Italian language option is now available for any other Inn Style subscriber to use, should they wish to offer it. The functionality is clearly now in place to add more languages, should the need arise,” concluded Chris. “If anyone wants to start a conversation with us, we’re pleased to listen.”
For anyone wishing to sample an Italian festival experience, The Pop-Up Hotel is offering romantic luxury glamping, Italian style, at BAM! Festival, Venice; Home Festival, Treviso; and Terraforma, Milan.
Mick Cozzolino, director of The Pop-Up Hotel Italy, said, “We are really excited about this new venture, made so much easier with a native language booking platform. The timing could not be better: there really is nothing like it in Italy, yet we have the weather, the most romantic, stunning countryside and a new generation of young people ready to embrace the up-and-coming vibrant festival scene.”
Inn Style is the leading search and booking platform for major tourism regions, including The Lake District, Cornwall, and The Suffolk Coast in the UK. It enables accommodation owners to take direct bookings through their own website whilst intelligently managing availability on major booking sites such as Booking.com, Expedia and Airbnb.